care & longevity

towel care guide

simple habits keep your towels soft, absorbent, and beautiful for years. below is our best-practice guide.

caring for your aunve towel

your towel was crafted to stay soft, beautiful, and functional for years. like all good things, it appreciates a little care — here’s how to keep it at its best.

washing

  • wash before first use — this helps set the fibers and improve absorbency.
  • machine wash at 40°C (104°F) with similar colors.
  • use a gentle, liquid detergent. avoid fabric softeners — they can coat the fibers and reduce absorbency over time.

drying

  • tumble dry on low to medium heat, or air dry naturally.
  • remove from the dryer while slightly damp to minimize wrinkles.
  • shake out between washes to keep the loops soft and fluffy.

extra care

  • avoid bleach or harsh chemicals.
  • wash separately from items with zippers, hooks, or rough textures that could snag the loops.